We may still be settling into 2023, but forward-thinking content marketers are already contemplating what major shifts next year may bring. As trends like AI integration, conversational content, and video marketing evolve, keeping your strategy aligned with the latest innovations is key.
Here are five big content marketing trends that leading agencies predict will take center stage in 2024:
AI-Assisted Content Creation
Artificial intelligence has already started complementing human writing through tools like Grammarly. But in 2024, expect AI to become more integrated in ideation and full content creation.
Brands working with the best content marketing agencies will leverage AI to analyze data about what topics and styles resonate most with their audiences. AI can also produce rough draft blog posts and videos for marketers to polish and refine.
Shoppable Content
As platforms like TikTok and Instagram roll out integrated shopping capabilities, the barriers between content and commerce will further dissolve. Brands will bring transactions directly into helpful reviews, trend roundups, and social content instead of linking to product pages.
Personalized Video Marketing
Video continues its dominance as consumers’ favorite type of content. To stand out in crowded feeds, marketers will turn to software that allows versioning video assets with personalized elements like names or location mentions built in to catch the viewer’s attention better.
Conversational Content
Chatbots have begun transforming how brands interact with customers. In 2024, marketers will also apply conversational formats like polls, quizzes, and interactive question prompts to more long-form content. Building these harmful elements helps content feel less one-sided.
Community Commerce Networks
Social platforms have marketed themselves as communities, but increasingly users yearn for more specialized spaces to share passions. Smart content marketers in 2024 will cultivate owned communities focused on their product categories and lifestyles to foster organic sharing and commerce opportunities.
Rather than getting left behind by the latest trends only to play catch up, content teams should familiarize themselves with innovations like these now. Speaking with top agencies can provide a forward-looking perspective on matching emerging formats and platforms with your audience preferences.
The brands producing the standout content marketing of 2024 will listen to analytics but also follow their instincts on which evolutions hold the most creative potential. They prize innovation but always maintain sight of forging genuine connections. With consumer attention spans only shrinking further, compelling content demands embracing new ways to capture interest and drive action.
Now is the time to review what’s working across your multimedia content mix and explore how to weave in cutting-edge formats. If done strategically, brands can retain loyal followers while reaching new demographics, fueling growth into 2025 and beyond. Don’t leave opportunities on the table in 2024!
